Think Outside the Box...Be Different
Updated: Jan 4, 2019
In a world where everything is the same, it is important to be different.
In a world where everything is at a consumer’s fingertips, it is incredibly important to be different. Unique. Outside the Box.
What do we mean? Uniqueness is just a twist on the normal. Find a product you absolutely love, something you are passionate about and put a twist on it. Your twist.
“If everyone is thinking alike, then somebody isn’t thinking.” - George S. Patton
Are you selling furniture? Offer potential buyers free furniture polish if they buy from you.
Does everyone in your industry get their business from trade shows? Start doing webinars. Bring the show to them.
Are your competitors lagging in technology? Create a valuable smartphone app and offer it at no cost.
Analyze your competition. Businesses in the same industry tend to do the same type of advertising. Do something different. Look at other industries...what are they doing that works?
Survey your clients, past and current. Why did they buy from you? Do you have testimonials? Look for common elements and promote those benefits. Ask potential consumers to take a survey (this is a type of lead magnet). Offer something (product, discount, etc) in return for their time. Less than 5% of businesses ever do surveys.
Tell your personal story and use it to build your brand. Be memorable, very few of your competitors will be!
Simple Is Good
This stuff doesn’t have to be complicated. Something simple is good enough.
So simply put...be simple. Don’t over think. Talk to your audience in an authentic way. Use words and terms they use. Don't try to be too cute or fancy, stick with your message and brand.
Have a Plan
It is important to have a plan. Spend time working on one. It’s important. Most of your competitors do not have a plan!
One technique is to draw things out. This way is a way to visualize all the elements involved and it is easier to “see the box.” Use a sheet of paper or a whiteboard. Do you see the box? Now do something different.
The Take Away...
Remember, if you want the same result as everyone else, think the same way they do. If you want to rise above...if you want to do something different...you have to think outside the box.
Michelle McCoy has been developing and ranking websites, shopping accounts, and map listings for over fifteen years. She lives in Columbus, Ohio with "the hubby," "the kids," "the dog" and she loves her Ohio State Football. She coaches youth soccer, basketball and enjoys running through the mud.