8 Simple Steps to Creating a Facebook Business Page
Updated: Jan 4, 2019
You probably know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users make it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online.
Let’s dive into how to create a Facebook Business Page in 8 easy steps. Follow these steps and you’ll have your Page up in less than 60 minutes.
"Facebook is important because people want personal attention from the companies they give their business too. They want to feel like they matter."
Step 1: Sign up
Go to facebook.com/business and click Create a Page in the top right hand corner. You’ll be be asked to chose several business type options
Local business or place
Company or organization
Brand or product
Artist, Band or Public Figure
Cause or community
Select the type of business you’re creating the Facebook Page for. If your business type falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business.
After you click on a business type, a box will ask for a few further details…
the name of your business
your Page category
Categories are sub-types within the larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list of options to choose from. Fill in the information.
When you’re ready, click Get Started. Note that doing so indicates your acceptance of Facebook’s terms and conditions for Business Pages, so you might want to check those out before you proceed.
Step 2. Add Pictures
Next, you’ll upload your profile and cover images for your Facebook Page. It’s important to create a good visual first impression. Make sure the photos you choose align with your brand.
You’ll upload your profile image first. This image shows up with your business name in search results along with interacting with users. It also appears on the top left of your Facebook Page.
If you’re an…
established brand...use your logo
celebrity or public figure...use your picture
local business...use a shot of your signature offering
This will help the users make a connection between the profile picture and your business.
Your profile picture will appear as a square on your Facebook Page. However for ads and posts, it will be cropped to a circle. Once you’ve chosen a great profile picture, click
Upload Profile Picture.
Now you need to choose a cover image. This will be the most prominent image on your Facebook Business Page. This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall. A great tool to use is canva.com. It already has a Facebook Cover template with the correct dimensions and pixel requirements.
Once you’ve selected an appropriate image, click Upload a Cover Photo.
Step 3: Explore your New Page
Congratulations! Your page is alive, although extremely sparse. At this point, you’ll be Facebook will take you on a quick walk-through of a few of their features. Unless you’re already well aware of how Facebook Business Pages operate, I recommend clicking through the prompts to get familiar with the platform. It only takes a few seconds.
Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got some work to do before you share it with your audience.
Step 4: Add a Short Description
This is where you tell people about your business. It should only be a couple of sentences (maximum 155 characters), so keep it short and sweet. Click Add a Short Description, then share what your customers need to know as clearly and concisely as possible. Click Save when you’re done.
Step 5: Create your Username
Your username, also called your vanity URL, is how you’ll tell people where to find you on Facebook. Your username can be up to 50 characters long, but don’t use extra characters just because you can.
You want it to be easy to type and easy to remember, like your website for facebook. Your business name is a safe bet. Click Create a Username for Your Page to set up your vanity URL.
Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Facebook Messenger.
Click OK to continue filling in your Facebook for business Page details.
Step 6: Complete your About Section
While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s “About” section right from the start. As Facebook is often the very first place a customer goes to get information about businesses, having it all there is extremely important.
If someone is looking for a business that’s open till 9pm and can’t find this information on your Page, they’ll surely keep looking until they find another place that’s provides them with the information they need.
It’s also a good idea to list information about your Facebook Messenger protocol, such as your customer service reps’ online hours and response time.
To get started, click About in the left-hand menu of your Facebook Page. From this screen, you can add or edit your specific business details…
Your start date
And other social accounts
Depending on your type of business, you may be able to add specific details like a menu or information about your price range and whether you offer valet parking.
When you are ready to add a longer description of your business, click Edit Story on the right side of the Page. Use this to tell customer why they should like or follow your page.
Provide a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations about how you’ll interact with customer and clients.
To specify your business location and hours, click Edit Page Info on the top right of the screen. When you’re finished, click Save Changes.
Step 7. Create your First Post
Before you start inviting people to like the Facebook Page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.
You could also create a more specific type of post, like an event or product offer - just click through the tabs at the top of the status box to bring up all the options.
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Page, so they’ll be inclined to stick around.
Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
Step 8: Start Engaging
Now you’re ready to start engaging! Invite family and friends to like the Page. Use other channels, such as your website and Twitter, to promote it. Link your Facebook URL to your website Facebook icon. Add “follow us” logos on your promotional materials and email signature. Ask customers and clients to review you on your Facebook page.
The Take Away...
It is very important in today's age to have a Facebook page where you can actively engage in customers and clients. That's what people want. They want personal attention from the companies they give their business too. They want to feel like they matter.
Setting up an account is easy. Just go through these 8 steps and you'll have your business page up and running in 60 seconds or less. Once you've set up your Page, check out Optimizing Your Facebook Page to really get your Page going.
8 Simple Steps...
Step 1: Sign up
Step 2. Add Pictures
Step 3: Explore your new Page
Step 4: Add a short description
Step 5: Create your username
Step 6: Complete your about section
Step 7. Create your first post
Step 8: Start engaging
Do you have questions about setting up your Facebook page? Ask them in the comments below.
Michelle McCoy has been developing and ranking websites, shopping accounts, and map listings for over fifteen years. She lives in Columbus, Ohio with "the hubby," "the kids," "the dog" and she loves her Ohio State Football. She coaches youth soccer, basketball and enjoys running through the mud.