• Michelle McCoy

15 Reasons why you need a website

Updated: Jan 4, 2019

Having a website is much more important than a place to hang your hat. Check out our top 15 reasons a website is vital to your business.

Maybe you are new company just getting off the ground or an already established company, either way you need a website. Why is having a website so important? Well, it's a store, marketing campaign, sales brochure, and informational packet all in one.

Check out our 15 reasons why having a website in today's day in age is so important for any business.

A well-done website is value in your pocket. It is always open even when you are sleeping, on vacation, or hanging with your kids. A website is your little piece of real estate that can make or break your business.”

#1: Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

#2: More customers

More than 3 billion people use the internet every day, and 90% of those have purchased something or contacted a company online in the last year. By not having a website, you will be missing out on a big piece of the online pie.

#3: Business value

Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just end with the bank, if you don't have a good website, the perceived value of your business will be lower in everyone’s eyes (especially your customers.)

#4: Influence

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them about your product and services.

#5: Time to show off

You know that great feeling you get when people recognize your work? Well, by having an informative and well-designed website you can show off what you do and take pride in your work.

#6: Low barriers of entry

Ever wanted to start a business? Well, now you can do it with virtual space. In fact, by using some free website providers you don’t have to pay a penny. Starting a business is very inexpensive in today's online world.

#7: 24 hours per day

Your website runs 24 hours a day, 7 days a week, 365 days a year without any supervision or need to lock it up. You can always be there for your customers.

#8: Communication with customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.

#9: Marketing

The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

#10: Customer support

You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. This easily streamlines your business regardless if its online or brick and mortar.

#11: Professional Email

I know there are other ways to do this, but by having a website you can have your own email using your own domain name. It is more professional and easier to remember.

#12: Press Releases

I know that sounds a bit far out, but it is true. You can run really cheap press released online about your business, but it does require a website. This is a great way to get you tube views and exposure.

#13: Any topic or hobby will do

Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.

#14 – Gives you a voice

A website is your own little information packet. It gives your business a voice in the wide

world of businesses you're competing with.

#15: Instant credibility

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals.

The Take Away...

A well-done website is value in your pocket. It is always open even when you are sleeping, on vacation, or hanging with your kids. A website is your little piece of real estate and can make or break your business. Please keep in mind that is a good website is valuable, a poorly designed website is like dead weight. Need help with your website? Or maybe an audit to see how you can improve? Check out our services today.

Can you think of a couple of reasons why you shouldn’t? Let us know in the comments below.

Michelle McCoy has been developing and ranking websites, shopping accounts, and map listings for over fifteen years. She lives in Columbus, Ohio with "the hubby," "the kids," "the dog" and she loves her Ohio State Football. She coaches youth soccer, basketball and enjoys running through the mud.



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